Rita’s Ice Custard Happiness, also known as Rita’s Italian Ice, is a hot spot for cool treats during your visit to the beach. From famous Italian ice to old-fashioned custard, Rita’s has a treat kids and adults will love.
Rita’s Italian Ice is made fresh daily and combines ice with fresh fruit. Italian Ice comes in just about every fruity and sweet flavor you can think of, including Mango, Blue Raspberry, Lemon, Green Apple, Chocolate, Cherry, Cotton Candy, Florida Orange, and Key Lime among others. For health or diet conscious consumers, Rita’s offers a sugar-free version of this treat, made with Splenda.
Rita’s Cream Ice rivals traditional ice cream in its creaminess, with a smooth and silky flavor. Cream Ice Flavors include Birthday Cake, Coconut Cream,  Cookies and Cream, Mint Oreo, S’mores and much more.
Rita’s Signature Custard offers smooth and creamy nostalgia. Choose from vanilla, chocolate and specialty flavors and top with fudge, caramel, sprinkles, or any of our 30 delicious choices!
Get creative with a Misto (a combination drink of your favorite Italian Ice and Custard flavors) or Blendini (Custard or Italian Ice mixed with your favorite candies and toppings, such as Reese’s Peanut Butter Cups, Snickers, Oreos, and M&Ms.

Or try our other heavenly treats, Gelatis, Sundaes, Milkshakes, and Frozen Lemonades.

With all the options and flavor combinations at Rita’s you can’t go wrong!  So come on in and experience a treat that will make your taste buds love you!
Ice, Custard and Happiness = Rita’s

Hours from Memorial Day to Labor day are 12:00pm - 10:00pm.  For Off Season Hours visit our website or call 252-441-4237!


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Hours
*Off-season hours may vary*
  • Monday12:00pm-10:00pm
  • Tuesday12:00pm-10:00pm
  • Wednesday12:00pm-10:00pm
  • Thursday12:00pm-10:00pm
  • Friday12:00pm-10:00pm
  • Saturday12:00pm-10:00pm
  • Sunday12:00pm-10:00pm
Categories
Restaurants
Brew Thru

No trip to the Outer Banks is complete without cruising through Brew Thru, the Outer Banks’ original drive thru convenience store. Whether you’re looking for a refreshing cold beverage of Coke, Pepsi and other soft drinks on the go, stocking up your cooler with refreshments to enjoy at the beach or piling up on beer and wine for a party, Brew Thru is a fun and unique experience all vacationers need to see for themselves.

Drive-Through Beer & Gear

Brew Thru is Your One-Stop Shop at the Beach

The year was 1977, and Dana and Becky Lawrentz were chatting with friends over brews in their hometown of Akron, Ohio. They got to talking about a gas station convenience store in the area that had built a makeshift drive-through. Everyone agreed it would be pretty great if you could actually drive through a convenience store and pick up everything you needed without getting out of the car. But what would you call a place like that?

Well, you’d call it a Brew Thru.

It was an idea they couldn’t shake, so the Lawrentzes moved to the Outer Banks and built the first Brew Thru with the help of a partner. The idea was that people could come buy everything they would need for their trip to the beach—beer, wine, soft drinks, snacks, ice—without getting out of the car. That same year, a t-shirt salesman visiting the store and talked them into adding t-shirts to their product line—and 44 years later there are now more than five million Brew Thru t-shirts out in the wild.

The Lawrentzes’ daughter Brandy and her husband Philip Foreman purchased the business from them in 2002, and they now operate five locations across the Outer Banks.“We love being the one-stop shop for folks on the way to their beach house,” Foreman says. “Our car tenders are the friendliest people at the beach. We’re here to greet you, get you everything you need for your trip, load it up in the trunk for you, and have you leaving with a smile on your face.”

The store is quite expansive, featuring more than 100 brands of beer, dozens of wines and even a vast selection of cigars—not to mention all the snacks, t-shirts and other gear. To make ordering a little easier, customers in line get a menu—fondly known as the Summer-y—that outlines everything available at the store. These Summer-ies are also available in many of the beach rentals, which allows vacationers to decide what they want before driving through.

For customers who would like to get out and stretch their legs, there’s the Brew Thru Shop in Kill Devil Hills, where you can find their world famous t-shirts and other gifts. New t-shirt designs are created each year, making a yearly Brew Thru t-shirt a favorite of locals and annual visitors to the Outer Banks.

The Foremans both grew up in the Outer Banks, and they love that Brandy’s parents’ vision for a friendly and convenient place for people to grab their brews and other beach stay essentials is continuing to flourish.

“Our family has been welcoming people to the Outer Banks since 1977,” Foreman says. “We love this beautiful place, and we want everybody to get to enjoy it.”

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